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WHAT
EXACTLY IS A SKETCHEL?
A sketchel is a new shoulder satchel concept that
houses original, one-off art on flexible canvas panels by leading
international artists and designers, and amazing up and coming artists
and designers too.
This makes each sketchel a unique art work, while still being a
functional product, and the canvas panel is protected behind a thick,
clear PVC cover. The sketchel is made of black vinyl, with metal
fasteners and rivets, adjustible shoulder strap, and internal pockets.
Sketchel is something very personal, and one of a kind. It is not
a mass market or mass produced product at all... but rather, the
opposite of that.
No one in the world will have the same sketchel as you.

WHO
CAME UP WITH THE IDEA?
Jeremy
from Jeremyville and Megan Mair were one day flying to Paris from
New York in January 2004. As is their custom, they drew a lot on
that flight, and one idea that came from that was sketchel. It has
been growing and fine tuning in their heads ever since, and after
they finished producing and designing the Vinyl
Will Kill! book in mid 2004,
they decided to find time to make sketchel a reality. Neil from
DESIGN Lab is also involved with the sampling and production of
the sketchels, to get them JUST RIGHT.

WHAT'S
THE SKETCHEL SHOW?
Sketchel will be launched as an art show during the
Semi Permanent
design conference in Sydney, March 2005 (at a specific date and
venue to be announced). The show is presented by Design is Kinky
and Jeremyville, with many amazing supporters (see right)
For those living under a rock for the last few years, Design
is Kinky are one of the leading design community websites in
the world today, and host the extremely popular Semi Permanent conferences,
as well as find time to publish books and magazines, such as the
very cool and informative art/design magazine Empty.
CAN
I CREATE A SKETCHEL?
Each artist contributing to sketchel has been/is being selected
by a core curatorial committee, and is invited to create a design
specifically for sketchel, in any medium, from stencil art, graf,
illustration, texta, pen, ink, screenprint, applique...These art
panels are then made up into sketchels.
The standard of sketchel designs is VERY HIGH, and if you feel you
have what it takes, please email me
and we'll check out your site!
Please keep in mind, we have had such a huge response to this sketchel
concept, that we'll be continuing
it after the initial show, so check back and maybe you can contribute
later, if you are not selected for this first event...
No worries!

LOGAN HICKS, WORKHORSE
Logan from Workhorse
Collective, and sketchel contributor, has been doing some amazing
stencil work, check it out, and click below to enlarge.
This design is entitled Union Square.
I reckon something like this would rock on a sketchel.

FIGHTING
Simply brilliant work from sketchel
contributors Niall McClelland & Lukas Geronamas of Fighting
(Canada). Below is Lukas' leaf work.
There's just so much great stuff over at their site, a must to check
out. Navigate through
the 'art projects' and 'art shows' area for the juicy stuff. If
there was a 'website of the day' t-shirt to hand out, this site
would get it.
Niall and Robin (www.rocamm.com)
also recently had a 10 page spread in Arkitip magazine, september
2004 issue.

LUCY
McLAUCHLAN AND MATT WATKINS FROM BEAT13
I first saw Lucy's work in the Pressure
skateboard show in Sydney, around 2002, and have followed her work
ever since. Great to have Matt and Lucy from Beat13
(UK) doing some sketchels. Can't wait!
Lucy's also done a cover for Lucky mag, painted a Rolls Royce with
Matt for Kangol, and appeared in Bambi in Japan. Click
on some of Lucy's early work from 2001, below.

ILIA
OVECHKIN, OLYMPIC
At 19 years of age, sketchel contributor
Ilia Ovechkin from iamolympic.com
has already worked for Arkitip, Threadless, Agnes b., and Readymade
Magazine. I love his style very much. Memorable images like dracular
teeth with braces, and a cool sparseness and restraint thorughout
his work. A definite talent to watch.

JON BURGERMAN SKETCHEL
Awesome work by Jon
Burgerman, UK uber-doodler and rising star on the international
design scene. He's appeared in most of the best group art shows
in recent years, and also in books such as Hollywood:The Remix by
Wooster
Collective, the recent Pictoplasma conference in Germany, and
also in Vinyl Will Kill! by Jeremyville, published by IdN. He's
a top bloke too. Below is 1 of his 3 designs. Click to enlarge.

DAMION
SILVER
I first saw Damion's
work at his show at Halcyon in Brooklyn, in early 04, and have
had him in mind ever since to collab on something. Happy to announce
he's now a sketchel contributor.

He's also involved in the Tsunami Relief
Show in NYC @ halcyon
the shop
halcyon the shop, Plumnotion and PUMA present HARD TIMES
: An Art Show For Tsunami Relief with additional support
from theXpo, Vapors Magazine and Tiger Beer.
Where:halcyon
the shop. 57 Pearl St., Brooklyn, NY www.halcyonline.com
click below for details!
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SUPPORTERS:
See
the logos of all the supporters above.
We are happy to have others join up, so if you are in the media,
online or press, or have a community site, email me
and let me know you're interested! ...and how you'd like to get
involved. Thanks!

MORE
CONTRIBUTORS:
There's
still time to send in your url for the curatorial
committee (ie a bunch of loosely connected designers from around
the globe) we'll let you know asap. This will be for the SECOND
stage of sketchel, as the first stage is all filled up now.

FREQUENTLY
ASKED QUESTIONS BY CONTRIBUTORS:
Q:
What's the sketchel bag colour?
A: Black vinyl, with a clear, thick, durable PVC
cover protecting the art. Art canvas egdes bleed under the seam.
Q: Can I get a sketchel book?
A: We are distributing 2,500 books to the Semi Permanent
2 day pass holders, and with the remaining books we are looking
at the distribution of them overseas in VERY selected stores only.
At this stage we can not promise every contributor a book, as we
are not sure how much they will weigh yet and what we are up for,
for shipping to every corner of the globe.
But all contributors visiting the art show will get a book, and
also the SP 2 day pass holders. That's confirmed.
Q:
Can I create my art digitally and output to canvas at a bureau?
A: Yes, but please stipulate
outdoor, UV resistant inks. This option is for those not able/or
comfortable with creating a hand generated design, or due to time
constraints. But the majority of designs will be hand created.
Q: What are the exact dimensions of sections "b"
and "c", on the specs?
A: Sorry, I should have made this clearer: You can create
your design on the WHOLE of the 36 cm wide x 48 cm high canvas.
Just be aware that the area that appears on the FRONT of the sketchel
is infact the bottom section, indicated as section "a"
on specs.
the other areas 'b' and 'c' are only loosely in those areas, nothing
too defined, or exact, ie they are not rigidly defined areas, as
the flap gently curves around the top of the bag,
so there are no hard edges or sections that need to be adhered to!
so basically you can design ALL OVER the 36 cm x 48cm, but just
keep in mind the area that appears loosely on the front , and the
1cm all around that is hidden by the seams. That's it.
And keep in mind that section 'c' appears upside down when made
into the sketchel. Click on Bob Kronbauer's sketchel (right) to
see how he did his.
Q: Can I send my art in a tube?
A: Yes, but don't roll it TOO tightly please!
Q: Can I still send in my URL to be involved in sketchel?
A: Yes, but make it vey soon to leave you enough time to complete
it, if you are selected for the project.
SKETCHEL
SPECS
If you are a confirmed
contributor, here are the specs again in case they did not come
through. click.
(may take a short while to open)
AUSTRALIAN
RED CROSS
To aid in their tsunami relief efforts,
we are looking at donating a % of sales to the Australian Red Cross,
from sales at the sketchel show during Semi Permanent. More details
shortly as they get confirmed! Also, in the meantime, feel free
to donate to the Australian Red Cross here

FRANMO
Sketchel contributor Francesca Boyd-Barrett (franmo)
from the UK but now based in California, has some very kooky-cool,
effortlessly gorgeous work over at her site. Great to see her Guinnea
pigs getting a guernesey. The music at the site compliments the
work really well too. Sounds like she's sampled her guinnea pig
sounds.
Here is some work below from her Beautiful
Decay appearance. Gee I love this. It would rule on a sketchel!


NEUARMY
Ryan is doing some great work at
Neuarmy Check
out the analogue work especially. (and click below to enlarge) Neu
Army also worked on the very cool The
Royal Magazine.


PLUS-THINK
Check out the NIIICE typography at
sketchel contributor Dylan R. Mullins at Plus-Think,
from Richmond Virginia, (US). Below is 'rough and tumble', which
you can buy soon off his site.
 SAIMAN
CHOW
Hailing
from Walnut California, Saiman
Chow is one of my favourite designers, and is now in the sketchel
project, thanks to the hook up from Dustin at Upso.
Gee I could look at this for hours.

SEAN
KELLY, SOLOGRAPHIC
Sean
from solographic
has sent in 2 sneak previews of his sketchels, mocked up, great
work Sean. click to enlarge.


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SOME
NEW DESIGNERS INVOLVED:
Gary Baseman (US)
Tim Biskup (US)
Amy
Franceschini, Futurefarmers (US)
The Lazy Dog (FRANCE)
Furi Furi (JAPAN)
Genevieve Gauckler (FRANCE)
Dag Brandsaeter
& Hilde Mork
(NORWAY)
Ilia Ovechkin, Olympic (US)
Mr Papriko (SWITZ)
Anthony F. Jankovic III (US)
Bwana Spoons, Grasshut Corps/
Pencil Fight magazine (US)
OK101 / Area101 (AUST)
Huffer (NZ)
Strangeco (US)
Derrick Hodgson (CAN)
Toshiki Nakatani (JAPAN)
Jaime Hayon (SPAIN)
Rolitoboy (FRANCE)
Dave Silva (US)
Lifelong Friendship Society (US)
friends with you (US)
Matthew Cassity (US)
Tim Tsui, Da TeamBronx (HK)
Logan Hicks, Workhorse (US)
BigBros Workshop (MALAYSIA)
Niall
McClelland, Lukas Geronamas,
Fighting (CAN)
esm-artificial (CAN)
Lucy
McLaughlan, Matt
Watkins,
Beat 13 (UK)
Franmo (UK/US)
Stephen Lau, eleven18/Popcornfactory (MALAYSIA)
Michael Dawidowicz, Urban Collective (AUST)
Saiman Chow (US)
Matt Ostrom, AD at WYWS (US)
Nadia Hunt (NZ)
Madsteez/ Mr Ween (US)
Damion Silver (US)
Emma Geary, Anarkitty (UK)
Howie Tsui (CAN)
Mimik (UK)
More to be announced soon!!!
(If your name is NOT shown on this page but you have confirmed,
don't be alarmed, I'm going to add a FULL list once all submissions
are in...VERY SOON! Just remember to send in your details if you
have not already). Thanks!
THE
SKETCHEL BOOK:
Shaping
up well, more details soon!

SKETCHEL T-SHIRT:
We will also produce a special, low
run sketchel t-shirt for the event, so:
Any sketchel contributor can send a design(s) in
if you've got the vibe/inclination/urge/time... We'll send you a
sketchel for your trouble, and 3 of the printed tees! And all the
best designs will go into the sketchel book too... And I'll buy
you (an imported) beer when you're in Sydney next, or in your town.
Specs:
* 1-2 colours only
* email to me
as ai file v9 or lower only
* and also send your design mocked up on the template below
* design appears on a BLACK t-shirt only, nothing too tricky placement
wise. Centre chest placement is fine!
* It can be about anything, but the 'sketchel' word should be in
there. You can design any font.
* click on the template below.
*Due end of february, or sooner!

Nadia Hunt from New Zealand just sent a t-shirt
design in, will post it here soon.

SKETCHEL
LOGOS:
Have some inclination to create
a sketchel logo? We'll add the best ones to the book, and credit
and link you! All it needs to be is in the spirit of sketchel, with
a 1 colour version too, and that's basically it.

Rob Cordiner from the
Lardo, and sketchel contributor, has come up with an excellent
sketchel logo. very atmospheric and subliminal. love it. Almost
like a future city skyline.
Keep em coming! I'll add them here and link your site. We'll also
put the best ones in the upcoming sketchel book. Here's one from
Sean
Kelly of solographic


BOB KRONBAUER
Sketchel contributor Bob Kronbauer, who heads one of the coolest
indie clothing labels on the planet, Crownfarmer,
(now stocked in Colette, Paris) just sent in a working draft of
his sketchel design. (below, click to enlarge) NICE!
Also check out Bob's first book too,
Beach Glass, based on his very candid photographic work
shot over a 3-year period. Awesome stuff, highly recommended. www.holy-water.co.uk


MATT CASSITY
Sketchel contributor Matt Cassity from Brooklyn,
US, has some really awesome work, check it out at www.cassity.us
He's also created work for Faesthetic magazine. click
below to enlarge.

ESM-ARTIFICIAL
Sketchel contributor Kenn Sakurai
from esm-artificial,
(Canada) has been one of my favourite designers for quiet some time,
and I was stoked to have him on board for sketchel. Kenn sent some
recent decks he's done for the Colette/ Comme des Garcons store.
click to enlarge. Ultra cool, how do I buy one?

UNGLUE MY LIMB
sketchel
contributor
Ross
Holden from Unglue
My Limb, has some really tasty work at his site. The sketchbooks
are very candid and unfussed too, like flicking through them while
visiting his studio.


MCA,
EVIL DESIGN, US
This is either a really cute image,
or exhibit A in the pending 'State versus MCA' child labor case.
Awesome work by sketchel contributor MCA.
Also check out his fotolog.
Gee I love his designs, have for ages.
BTW, He also has out some magnificent Qees by Toy 2r, which are
featured in the new column on designer
toys, that
I am writing with Megan Mair, for IdN
magazine. MCA is very prolific and very talented.

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